For firms that need a website to match the level of their services

Most expert-led finance firms have a clear way of working.
The problem is that their website doesn’t reflect it, creating friction and attracting the wrong conversations.

I help define who the website is for, what role it plays in the sales process, and how prospects move through it — so expectations are aligned before the first call.

The result is a website design that filters poor-fit leads and supports higher-quality B2B conversations without relying on the founder to explain everything.

Your website isn’t just marketing.
It’s part of your sales system.

What I Do

Book a call

01.

Strategy / Diagnosis

We define who the website is for, what role it plays in your sales process, and where friction currently exists.

This phase focuses on positioning, audience clarity, and decision context — not features or visuals.

Through art direction we will create an identity that represents your brand and communicates directly with your customers.

In case you already have an established visual identity, we will move directly to the visual design of your website for desktop and mobile.

02.

Site structure / Positioning

I design the site architecture and page hierarchy to clearly communicate what you do, who you help, and at what level.

The goal is self-qualification and alignment before the first conversation.

Through art direction we will create an identity that represents your brand and communicates directly with your customers.

In case you already have an established visual identity, we will move directly to the visual design of your website for desktop and mobile.

03.

Art direction /
Branding

Through art direction, I define a visual system that reflects the level of your services and supports trust and credibility.

If you already have an established brand identity, this phase focuses on translating it into a clear, consistent website design.

Through art direction we will create an identity that represents your brand and communicates directly with your customers.

In case you already have an established visual identity, we will move directly to the visual design of your website for desktop and mobile.

04.

Web design /
Interaction

Based on the defined structure, I design the website for desktop and mobile, focusing on clarity, usability, and decision flow.

Interactions and motion are used intentionally to support understanding — not just decoration.

05.

Design Handoff / Alignment

I provide design documentation and alignment support to ensure the website is built as intended by internal or external development teams.

This ensures the design translates accurately into the final website.

/Selected work

Client /

AgencyFI

Field /

Finances

Role /

Art Director & Web Designer

(001)

Full branding and a new website for AgencyFi
Outsourced Accounting & CFO Advisory for
Digital & Creative Agencies.

Full branding and a new website for AgencyFi | Outsourced Accounting & CFO Advisory for Digital & Creative Agencies.

Client /

SUGA

Field /

Fintech as a Service

Role /

Art Director & Designer

(002)

Redesign of the logo and a new image for Suga, a fintech that develops scalable modular financial services technology.

Client /

Wibond

Field /

Fintech

Role /

Art Director & Designer

(003)

Branding for a fintech with the mission to generate a great network of empowered companies.

ABOUT

I’m a designer and art director with over 10 years of experience working with brands, agencies, and consulting firms across different markets.

With a background in advertising, I’ve worked across branding and web design in both in-house and freelance roles, developing a strong understanding of how design supports real business decisions.

Today, I focus on designing strategic websites for expert-led finance and consulting firms, helping them communicate their value clearly and align their website with how they sell.

The best websites are those that are intuitive and easy to use and that clearly and directly show what the user wants to see.

By analyzing your current situation and aligning with your business goals, we will design a website that not only looks stunning, but also drives conversions.

"A truly exceptional senior designer that can handle anything you throw at him. Ivan’s talents are rare in the sense that they are both deep and broad in what he can do. It’s amazing to be able to work with him on both highly detailed branding and website layouts.

Ivan is fast, a great communicator, and is always honest about what route is best for the design at hand. I’d highly recommend him to any team or individual who is looking for a designer capable of bringing their project to the next level."