IVAN WILLENBERG

WEB DESIGNER

ART

DIRECTOR

Partnering with founders and design studios to elevate digital presence for B2B and tech companies. Strategic, credible, and built to convert.

Selected Work

/Selected work

Client /

Farmblox

Field /

Green Tech B2B Hardware Company

Green Tech B2B
Hardware Company

Role /

Art Director & Web Designer

(001)

A new brand system and web site that gave them a cohesive visual language that matched the caliber of their technology.

Client /

AgencyFI

Field /

Finance

Role /

Art Director & Web Designer

(002)

Full branding and a new website for AgencyFi
Outsourced Accounting & CFO Advisory for
Digital & Creative Agencies.

Full branding and a new website for AgencyFi | Outsourced Accounting & CFO Advisory for Digital & Creative Agencies.

Client /

SUGA

Field /

Fintech as a Service

Role /

Art Director & Designer

(003)

Redesign of the logo and a new image for Suga, a fintech that develops scalable modular financial services technology.

Case study /

REVAI

Field /

B2B SaaS · AI sales

Role /

Art Director & Web designer

(004)

Landing page concept for an AI sales platform.

Case study /

Atelier Monolit

Field /

Visualization & Architecture

Architecture

Role /

Art Director & Web designer

(005)

Web portfolio design concept

Client /

Wibond

Field /

Fintech

Role /

Art Director & Designer

(006)

Branding for a fintech with the mission to generate a great network of empowered companies.

What I Do

Book a call

01.

Strategy / Diagnosis

We define who the website is for, what role it plays in your sales process, and where friction currently exists.

This phase focuses on positioning, audience clarity, and decision context — not features or visuals.

Through art direction we will create an identity that represents your brand and communicates directly with your customers.

In case you already have an established visual identity, we will move directly to the visual design of your website for desktop and mobile.

02.

Site structure / Positioning

I design the site architecture and page hierarchy to clearly communicate what you do, who you help, and at what level.

The goal is self-qualification and alignment before the first conversation.

Through art direction we will create an identity that represents your brand and communicates directly with your customers.

In case you already have an established visual identity, we will move directly to the visual design of your website for desktop and mobile.

03.

Art direction / Branding

Through art direction, I define a visual system that reflects the level of your services and supports trust and credibility.

If you already have an established brand identity, this phase focuses on translating it into a clear, consistent website design.

Through art direction, I define a visual system that reflects the level of your services and supports trust and credibility.

If you already have an established brand identity, this phase focuses on translating it into a clear, consistent website design.

Through art direction we will create an identity that represents your brand and communicates directly with your customers.

In case you already have an established visual identity, we will move directly to the visual design of your website for desktop and mobile.

04.

Web design /
Interaction

Based on the defined structure, I design the website for desktop and mobile, focusing on clarity, usability, and decision flow.

Interactions and motion are used intentionally to support understanding — not just decoration.

05.

No-Code Development / Launch

I build the entire site using Framer (or custom code), ensuring every interaction, animation, and responsive breakpoint stays 100% faithful to the art direction. You get a fully functional, lightning-fast website ready to publish, with zero dev dependency.

ABOUT

I'm Iván Willenberg, a Strategic Web Designer & Art Director for B2B and tech companies. With over 12 years in design, including leading design at a life-sciences-focused agency, I now partner with founders and design studios to build websites and brand systems that are clear, credible, and built to convert.

Great design isn't just about aesthetics — it's about understanding the business model behind it and translating that into authority and conversion. I work closely with each client to elevate their digital presence, making sure their website matches their business — not just aesthetically, but in results too.

"A truly exceptional senior designer that can handle anything you throw at him. Ivan’s talents are rare in the sense that they are both deep and broad in what he can do. It’s amazing to be able to work with him on both highly detailed branding and website layouts.

Ivan is fast, a great communicator, and is always honest about what route is best for the design at hand. I’d highly recommend him to any team or individual who is looking for a designer capable of bringing their project to the next level."