Available for new projects
Strategic web design and brand systems for those who care about how their brand is seen.
/Selected work
/Selected work
Client /
Farmblox
Farmblox
Field /
Green Tech B2B Hardware Company
Green Tech B2B
Role /
Art Director & Web Designer
Art Director & Web Designer
(001)
(001)
A new brand system and web site that gave them a cohesive visual language that matched the caliber of their technology.
A new brand system and web site that gave them a cohesive visual language that matched the caliber of their technology.
Client /
AgencyFI
AgencyFI
Field /
Finance
Finance
Role /
Art Director & Web Designer
Art Director & Web Designer
(002)
(002)
Full branding and a new website for AgencyFi
Outsourced Accounting & CFO Advisory for
Digital & Creative Agencies.
Full branding and a new website for AgencyFi | Outsourced Accounting & CFO Advisory for Digital & Creative Agencies.
Client /
SUGA
SUGA
Field /
Fintech as a Service
Fintech as a Service
Role /
Art Director & Designer
Art Director & Designer
(003)
(003)
Redesign of the logo and a new image for Suga, a fintech that develops scalable modular financial services technology.
Redesign of the logo and a new image for Suga, a fintech that develops scalable modular financial services technology.
Iván did an incredible job leading my rebrand from start to finish. He translated the complexity and strategy behind my work into a clear, cohesive visual identity. The brand assets, and overall brand direction feel modern and well-aligned with the audience I’m trying to reach. I especially appreciated his attention to detail and how collaborative he was throughout the process. The design-to-build work in Framer was smooth and the final site strikes exactly what I was hoping for.
Kendra Dancy
Founder of Upwardfi
Iván is an exceptional senior designer with rare talents that are both deep and broad. He excels in handling any design challenge, whether it’s highly detailed branding or intricate website layouts. Iván is quick, communicates clearly, and consistently provides honest feedback on the best design approach. His skills and professionalism make him a valuable asset to any team or individual looking to elevate their project.
Daniel Strangfeld
Founder of Basil Design Company
Iván did an incredible job leading my rebrand from start to finish. He translated the complexity and strategy behind my work into a clear, cohesive visual identity. The brand assets, and overall brand direction feel modern and well-aligned with the audience I’m trying to reach. I especially appreciated his attention to detail and how collaborative he was throughout the process. The design-to-build work in Framer was smooth and the final site strikes exactly what I was hoping for.
Kendra Dancy
Founder of Upwardfi
Iván is an exceptional senior designer with rare talents that are both deep and broad. He excels in handling any design challenge, whether it’s highly detailed branding or intricate website layouts. Iván is quick, communicates clearly, and consistently provides honest feedback on the best design approach. His skills and professionalism make him a valuable asset to any team or individual looking to elevate their project.
Daniel Strangfeld
Founder of Basil Design Company
What I Do
01.
Strategy / Diagnosis
Strategy / Diagnosis
Strategy / Diagnosis
We define who the website is for, what role it plays in your sales process, and where friction currently exists.
This phase focuses on positioning, audience clarity, and decision context — not features or visuals.
We define who the website is for, what role it plays in your sales process, and where friction currently exists.
This phase focuses on positioning, audience clarity, and decision context — not features or visuals.
02.
Site structure / Positioning
Site structure / Positioning
I design the site architecture and page hierarchy to clearly communicate what you do, who you help, and at what level.
The goal is self-qualification and alignment before the first conversation.
I design the site architecture and page hierarchy to clearly communicate what you do, who you help, and at what level.
The goal is self-qualification and alignment before the first conversation.
03.
Art direction / Branding
Art direction / Branding
Through art direction, I define a visual system that reflects the level of your services and supports trust and credibility.
If you already have an established brand identity, this phase focuses on translating it into a clear, consistent website design.
Through art direction, I define a visual system that reflects the level of your services and supports trust and credibility.
If you already have an established brand identity, this phase focuses on translating it into a clear, consistent website design.
Through art direction, I define a visual system that reflects the level of your services and supports trust and credibility.
If you already have an established brand identity, this phase focuses on translating it into a clear, consistent website design.
04.
Web design /
Interaction
Web design /
Interaction
Based on the defined structure, I design the website for desktop and mobile, focusing on clarity, usability, and decision flow.
Interactions and motion are used intentionally to support understanding — not just decoration.
Based on the defined structure, I design the website for desktop and mobile, focusing on clarity, usability, and decision flow.
Interactions and motion are used intentionally to support understanding — not just decoration.
05.
No-Code Development / Launch
No-Code Development / Launch
I build the entire site using Framer, Squarespace or custom AI, ensuring every interaction, animation, and responsive breakpoint stays 100% faithful to the art direction. You get a fully functional, lightning-fast website ready to publish, with zero dev dependency.
I build the entire site using Framer, Squarespace or custom AI, ensuring every interaction, animation, and responsive breakpoint stays 100% faithful to the art direction. You get a fully functional, lightning-fast website ready to publish, with zero dev dependency.
Does your website match the business you’ve built?
Does your website match the business you’ve built?
ABOUT
ABOUT
I’m Iván Willenberg, a Strategic Web Designer & Art Director for B2B companies, startups, biotech and green-tech companies. With over 12 years in design, including leading design at a life-sciences-focused agency, I now partner with founders and design studios to build websites and brand systems that are clear, credible, and built to convert.
Great design isn’t just about aesthetics, it’s about understanding the business model behind it and translating that into authority and conversion. I work closely with each client to elevate their digital presence, making sure their website matches their business, not just aesthetically, but in results too.
/Best at
Web design
Web development
Brand and visual systems
Art direction
Positioning and messaging
/Clients
Startups and founders
AI & Tech
Green tech and hardware
Finance and advisory
Design studios
Ready for a website that matches the level of your business?
Ready for a website that matches the level of your business?
Ready for a website that matches the level of your business?